Are you new to blogging and wondering why your blog isn’t getting all the traffic you want just yet? Or do you desire to kick-start your blogging career and need to know which pitfalls and common amateur blogger mistakes to avoid?
Just like every other venture, successful blogging is not always easy. Much more, nobody gets everything right at first. It takes time, effort, and diligence to build a successful blog and to also scale through the hurdles that every newbie blogger faces.
If you’re still confused and can’t seem to figure out why your new blog isn’t as successful and generating as much traffic as you expected, it’s most likely because you’re committing one of these 15 amateur blogger mistakes. However, you’re not alone. There were many amateur bloggers, who made these same mistakes too, and have successfully overcome them today. Now, they run excellent blogs and their careers have been fulfilling.
In this blog post, we outline and give detailed insights into the common amateur blogger mistakes to really avoid so you can have a successful blogging career. In addition, we also recommend the best ways to fix those gaffes and get you blogging like a pro.
Sit back, read on, and take a reality check on those amateur blogger mistakes you may be (unknowingly) guilty of.
We explain these aforementioned 15 amateur blogger mistakes and how to fix them in detail below.
Picking the Wrong Niche for Your Blog
This is one of the biggest and most embarrassing mistakes amateur bloggers make today. The significance of choosing an appropriate niche for your blog cannot be overstated. As a matter of fact, choosing the wrong niche for your blog can get in the way of your blogging success.
It’s not rare to see some bloggers choose a niche they don’t really like or lack passion for. Some others pick a niche that is highly competitive and probably overcrowded. These may look like simple mistakes, but in reality, can affect the performance of your blog.
Always avoid the mistake of choosing a niche because it looks profitable. It’s wrong to pick a topic you don’t have experience or personal interest in, as it will become increasingly difficult to write engaging content consistently.
It’s good to start out with writing about what you love and connecting with the community of other people who share your interest. However, you should consider your blog’s market value. Picking a narrow blog niche is important, but you also have to make sure it’s something other people will love to read.
Choosing a Difficult Blog Name
As an amateur blogger, you might be tempted to think using a difficult name will make your blog stand out of the competition. However, it’s a big mistake, and it can cost you a lot.
When choosing a blog name, the watchword is: “Keep it simple, short, and catchy.” Your readers don’t need to have an eidetic memory to remember your blog name or domain the next time they want to view your content. Therefore, make your blog name simple, straight-to-the-point, easy-to-remember, and relatable to your target audience.
Although your blog name doesn’t have to be the same as your domain name, using the same name for both shows consistency. It also helps you to create a cohesive and resonant brand experience with your readers.
Using a Free Domain
Using a free domain or a subdomain is also one of the common amateur blogger’s mistakes. Even though this may look like a cheap and fast option for every new blogger, it comes with many disadvantages. Some of the demerits of using a free domain for your blog include:
Using Free or Cheap Hosting
Another common pitfall almost every amateur blogger runs into using either a cheap or free and slow loading hosting. Similar to using a free domain, one of the biggest disadvantages of choosing a free or cheap hosting server is that your new blog won’t get ranked on search engines.
Cheap or free hosting servers slow down your site’s loading speed. Unfortunately, nobody likes a slow website. So, when users try to access your blog and it drags, they get frustrated and may leave disappointed. This is an important reason to always opt for premium hosting servers instead.
Paid hosting servers enhance your site’s loading rate, and this makes your blog rank faster on Google. And contrary to popular misconception, not all paid hosting plans cost an arm. There are many good hosting servers that offer fast speed, unlimited bandwidth, and easy-to-use interfaces. Some good, cheap, and beginner-friendly hosting providers include Hostinger, GreenGeeks, Siteground, Hostgator. Many of them also offer different plans, and you can choose whichever one you can afford for a start.
Check the latest video that is published by me to explain about blogging mistakes that must be avoided by amateur bloggers.
Choosing Poor Site Plugins and Tools
Using nulled or inactive plugins is another one of amateur blogger mistakes. Many are quite ignorant about investing money on-site plugins and tools, and this makes it difficult to achieve success.
However, if you’re really passionate about taking your blogging business to the next level, you should prepare your mind and pocket towards making that possible. Investing your money in premium and user-friendly site plugins and tools is a decision you’ll never regret.
Besides the fact that cracked plugins and tools often contain malware that is potentially harmful to your site, they can also affect the loading time and responsiveness of your blog.
Some important, SEO-friendly plugins and tools to invest in for your blog include:
Poor Blog Design
This is another chart-topping member in the common blogger mistakes category. Many beginner bloggers fail to meet the mark in their blog design, and this scares readers away. However, experienced bloggers know the importance of excellent blog designs and they don’t joke with it.
As an amateur blogger, always make sure that your blog is captivating with ease of navigation. Choose premium themes with appealing color styles and appearance in the body of your blog. It’s also important to go for SEO-friendly and mobile-friendly themes with faster loading time. This will make your readers come back to view more of your posts without hassle.
No Technical SEO Optimisation
As a beginner blogger, optimizing your blog for search engines, especially Google, is something you shouldn’t miss out on. Although technical SEO is a lot of work and may require the service of an expert for your blog to rank on Google, there are some common and easy parameters to follow. These parameters include: optimizing your post titles, using proper meta description on the blog, and including captivating tag-lines.
In addition, another important SEO strategy is to research keywords and include them on every parameter so that your blog’s homepage can be ranked on Google in a relatively shorter time.
Plagiarising (Copying Content from Others Blog)
Copying content from another blog without permission is a punishable offense you should carefully avoid. It doesn’t only affect your reputation negatively, it also affects your search engine ranking.
This is another reason why you should pick a niche you have passion for so that you can come up with authentic topic ideas and establish yourself as an authority in that niche. Also, you can check your article with online plagiarism checkers such as Grammarly and Quetext.
No In-depth Keyword Research
Many amateur bloggers never take time to do keyword research before they write, and it’s just sad. Keyword research is an important aspect of blogging, as it greatly affects your search engine ranking.
Today, there are many keyword research tools that you can find handy so you can avoid these amateur blogger mistakes. One of them is SEMrush Keyword Magic Tool. This tool is useful in allowing you to find “easy-to-rank long-tail” keywords.
Inconsistent and Poor Writing Style
This is one of the amateur blogger mistakes to avoid like a plague. Many newbie bloggers lack consistency in their posts and fail to get the traffic they’ve always wanted.
To be a successful blogger, you need to be consistent in your blogging schedule to see the expected results. Your writing style must be consistent and appropriate for your niche.
It’s unprofessional to write about strikingly different topics and combine them into one blog. Even though you may be interested or versed in different niches, your blog should be exclusive to a particular topic so that your audience knows what you’re all about.
You can’t write about how to look fashionable on a budget today and talk about how to raise a stray kitten in the next post. That’s just a no-no! This is happening because you are not totally focused on your blog and writing. You might be under depression, anxiety, or stress. To produce good quality articles, I personally believe and recommend that you should improve your mental health. If you want to learn more about how mental health affects you and your blogging business in daily life, please check out the in-depth article on “Connection Between Mind And Body” by Narmada Trivedi.
Another one of the most common amateur blogger mistakes is a poor presentation of blog articles. It’s necessary to make your blog articles readable and well presented. Even if you write and put out the best stuff on your blog, nobody is going to read it if it’s not properly formatted.
It’s important to note that internet users often skim through online content first before reading in full. Hence, to get their attention and keep them engaged in your posts, there are some necessary text formatting tips you need to be aware of.
No Blogger’s Headshot
Whether you are a beginner or blogging veteran, a great headshot of the author helps your audience connect better with your content. Unfortunately, this is another one of amateur blogger mistakes. Many believe that a blogger’s headshot is something only veteran bloggers need, but it actually helps everyone – amateur or experienced bloggers – to create a strong first impression with their readers.
It’s necessary to have an “About Me” page telling your readers who you are and why you do what you do. You can use headshots in your About Me page, on your social media profile avatar, and even on other blogs where your guest-write.
The best headshots are those high-quality portraits showing your face in natural light and without sunglasses. Further, your headshot should be up-to-date, look professional, and show you looking confident.
Creating Spam Backlinks
While creating backlinks creation is a good way to help you get traffic on your blog, misusing it is always a disastrous move to make. Backlink creation is a good off-page SEO strategy, but it’s not as important as on-page SEO. However, this is one of the amateur blogger mistakes many are guilty of.
Commenting on other blog posts with backlinks and spamming forums with your backlinks is unprofessional and can attract penalties from Google. Rather, focus on creating engaging content instead of creating backlinks. Readers will automatically share your posts if your content is unique and appealing.
Not Leveraging Social Media Traffic
Many amateur bloggers don’t understand why their blog just can’t seem to get enough despite toiling so hard. Sadly, they just never share their posts and links on their social media channels to those who follow them.
As a newbie blogger, depending on organic traffic is not just enough. This is because there are bigger competitors who are much popular and renowned. These big fishes get the larger traffic while you often have to settle for the crumbs.
However, when you make use of your social media platform like Facebook, Twitter, Pinterest, Instagram, etc., you can get social traffic and improve your SEO ranking.
Not Collaborating with Other Bloggers in Your Niche
A tree does not make a forest. It’s sometimes quite difficult to get things done on your own. It’s wrong to see everyone in your industry as a competitor. Some are best kept on your team and in your closest circle for success.
The truth is:
You could create or join an already-existing group of bloggers in your profession, field, or niche where you communicate and make strategies to collaborate. Also, group members could agree to comment on each other’s blog posts and share each other’s posts through their social media platforms. It all makes things easier and profitable in the long run.
Quitting Too Soon
Newbie bloggers often find themselves in this discouraging circumstance. They start out so much enthusiasm and post some excellent articles on their blog in the first few months. Over time, they fail to see results, lose their initial passion for the business, and they finally decide to call it quits!
Here’s the truth! Blogging is not as easy it looks. It is not for the weak at heart. You’ll need a lot of effort, creativity and research to make it work, and build a rising fan base. Sadly, this cannot be achieved in just three weeks or one short month. Like every other venture, blogging is a long-term investment and it requires a lot of dedication, sacrifice and commitment to have a successful run.
Unfortunately, many beginner bloggers often throw in the towel before the first three months of their blogging journey. You may stumble on some blogs and observe that the author hasn’t written anything in a long time. They’re probably discouraged and tired of not getting the traffic they wanted on their site. However, if you aspire to become a professional blogger, you’re going to need to avoid these major amateur blogger mistakes.
It’s wrong and almost impossible to assume that your blog will get high SEO ranking just after you’ve published one or two content. If you really desire to see genuine results and watch your blog climb up the ladder, you just have to put in the work and post engaging content regularly. To help your blog get noticed and ranked by search engines faster, consistently create posts that focus on some organic keywords.
For beginner bloggers, creating content is often a difficult task. However, with regular practice and consistency, your writing skills will surely improve with time.
Other Common Amateur Blogger Mistakes
Other common mistakes amateur bloggers often make include the following.
1. Not using email lists
If you’re keen on monetizing your blog and making revenue from it, you should definitely not overlook the email list building. There are numerous benefits that the email lists offer. It still remains as one of the best methods to stay in touch with your loyal subscribers. It helps to push sufficient traffic to your blog and thereby generates revenue for you. You can send your email subscribers alerts whenever you just published a new article. You can also promote any affiliate product or new service you’re offering.
The email, for your potential customers/subscribers, is recommended to be sent from a business email account. If you want to learn more about whether to choose a business email or personal email account for your blogging business, check out this in-depth blog post by Sankar Prakash.
If you want to learn more about how affiliate marketing works and how will your first $1000 dollar using affiliate marketing, you can definitely go through the step by step guide on “How To Generate First $1000 Dollars From Affiliate Marketing: A Complete Beginners Guide To Make Sale” by Pawan Sharma.!!
2. Ignoring readers’ comments
One of the most common amateur blogger mistakes is not leaving the space for comments on your blog posts. It’s a nice way to receive feedback and reactions from your readers. Similarly, ignoring and failing to respond to your readers’ comments is another poor move.
Just like you, the author, the readers also need to know their opinions matter and are read. When you write a blog and you fail to reply to the reader’s comments, it leaves a bad impression on the readers and you might start losing engagements.
3. Choosing quantity over quality
Although it’s great to create engaging content on your blog consistently, don’t resort to publishing subpar content for the fun of it. You need to do thorough research, format your articles professionally, and proofread meticulously before you push them out. Your readers do not only want something new and unique, but they also want quality information worth their time.
In this post, we have outlined and discussed some amateur blogger mistakes to avoid in 2020. Now that you know these embarrassing mistakes, we implore you to avoid them, so you can have a fulfilling blogging journey. Please, feel free to add any other amateur blogger mistakes you think we have omitted in the comment section.